Today’s guest blogger is Pete Blackshaw, author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World.”? He is executive vice president of strategic services at Nielsen Online. A former co-leader of interactive marketing at Procter & Gamble and a graduate of University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.
Is the consumer affairs department an endangered species?? ? I know, this sounds harsh a
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