Today’s guest blogger is Mary Cantando of The Woman’s Advantage. Mary is a speaker, national magazine columnist, and the author of four books. Her mission is to help women grow multimillion-dollar businesses while living the lives of their dreams.
If you’re like me, you critique other businesses that fall short of their product or service claims. You fume about slow websites, mazes of voicemail, and products that aren’t quite what you expected.
But what about your own business? What does it look like through the eyes of a customer?
Here’s a simple way to analyze your business from the customer’s perspective. For real success, don’t just implement this plan once and forget it, but add it as a quarterly recurring task to your calendar.
5 Steps to Analyze Your Own Business
1. Test drive your website. How fast is it? If you sell products, how easy are they to buy? Do you make customers complete a complicated form to get a simple answer?
2. Call your office. How easy is it to reach the person you need? Is it simple to leave a voicemail and get a callback?
3. Review your printed materials. Are they 100% up-to-date? Do they merely promote you or do they provide information that your customers need?
4. Use your own product or service. Is it A+ ?
5. Make changes based on what you learned. Then schedule another “customer visit” three months later.
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